Are sneakers the new stocks? Here is all you need to know and the dos and don'ts of this new asset class
In these times of market volatility, when everyone’s talking about monetary tightening, inflation, asset bubbles, crypto crashes etc., there is one asset class that seems crash proof -- sneakers! Mens Air Jordan 4 Retro Pale Citron Bright Crimson 308497-116 es, sneakers are the latest asset class in town. A commodity which sees an insane demand for pairs sneakily “dropped” by companies like Nike and Adidas and the extremely limited supply makes them really sought after. How The Hype Business Works The game is a simple one. Big brands, as mentioned, launch sneakers in limited numbers and a bunch of enthusiasts buy them as soon as its the market. Then these limited sneakers are sold at a premium via social media, or reseller platforms. A look at how the sneaker culture has caught on can be seen in the table above. Google trends indicated a 400 percent jump in India's search for the term "sneakers" and a whopping 800 percent jump in the search for "Air Jordans". O
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